JOHN MCGRANE

Introduction

A little bit about me:
California native

Millennial currently living in San Francisco, California

Marketer

Create campaigns for professional athletes and brands

Left-Handed

Data-driven, creative type that loves patterns and puzzles

E.N.T.J.

Extraverted Thinking with Introverted Intuition

"To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science." - Albert Einstein

A closer look

Currently...
Director of Product & Social Marketing

The Director of Product & Social Marketing at Sqor Sports, a social and editorial platform that creates and executes campaigns for athletes in the NFL, NBA, MLB and UFC. My background includes 7+ years of experience in mobile user acquisition, product management and social media marketing. Effective communicator, data-driven leader and team player. Highly familiar with a/b social media advertising campaigns and real-time social bidding. Experienced in content strategy, email marketing, retargeting, customer segmentation, tracking analytics, and user experience.

  • Social Media Advertising

    Facebook Ad Network & Twitter Products

  • Acquisition & Retention

    Google Adwords, Optimizely, MixPanel

  • Analytics & Strategy

    Google Analytics, Salesforce, Asana

  • Programmatic Ad Buying

    AppNexus, MediaMath, BlueKai

Experience & Education

A quick snapshot:
Sqor Sports
Director, Product & Social Marketing
Sqor is a social and editorial platform that connects fans with athletes. Lead an 8 person user acquisition team that plan and execute campaigns between professional athletes and brands.
The BRIM Agency
Marketing Manager
The BRIM Agency is a full-service digital marketing company for small and medium business. Contracted, helped build the new Social Media department. Established social media, SEO strategy and KPIs.
HelpMeShine, LLC.
Marketing Strategist
HelpMeShine, LLC., is a start-up company that offers an anonymous performance feedback platform. Created content strategy, social media strategy and SEO best practices.
I DRIVE SAFELY, LLC.
Social Media Manager
I DRIVE SAFELY, LLC. is the country’s largest online drivers training program. Established the social media and SEO strategies. Improved retention and decreased cost per acquisition.
Sambreel, LLC.
Lead Marketing Coordinator
Sambreel, LLC is a start-up tech company which launched several browser plug-in products on their proprietary platform. Lead the Marketing team which helped grow the company to 21 million users over 2 years.
Barona Resort & Casino
Social Media Strategist
Southern California based Casino & Resort with 11 restaurants and a golf course. Executed multiple social media campaigns for all larger Marketing promotions. Created social media and email strategies.
Farmers & Merchants Bank
Web Producer, Marketing Intern
100 year-old, family-owned bank with 22 branches in Southern California. Optimized customer service through the creation of the Bank’s first social media accounts and email marketing program.
California State University, Long Beach
B.S. Business Administration, Marketing
Graduated in May 2009. I received a Bachelor of Science in Marketing.

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