JOHN MCGRANE

Introduction

Here's a little bit about me:
Marketer

I’m an entreprenuer with a passion for digital marketing and social media

California native

Born in Northern California and currently residing in the San Francisco Bay Area

Left-Handed

Right-brained: Data-driven, creative type that loves solving big problems

E.N.T.J.

Myers-Briggs personality: Extraverted Thinking with Introverted Intuition

I'm a creative digital marketer with 7+ years experience in social media marketing, content strategy and user acquisition.

Background & Skills

A little more about me
Director, Product & Social Marketing

Most recently I was the Director of Product & Social Marketing at Sqor Sports, a social and editorial platform for professional athletes. I was responsible for the content strategy, paid social media initiatives and KPI tracking of marketing campaign deals between professional athletes and brands. Some of the athletes I’ve worked with include Brett Favre, Hunter Pence and Conor McGregor. Prior to joining Sqor Sports, I worked full-time as a Marketing consultant for 3 companies: a big brand, a start-up company and a marketing agency. I have a passion for building social media communities through creative content, testing and constant optimization. My clients and co-workers would call me an effective communicator, data-driven leader and team player. If you would like to talk about how we could work together, send me an email at john.mcgraneCA[@]gmail.com

  • Social Media Advertising

    Facebook Business Manager & Twitter Promoted Products

  • Engagement & Retention

    Optimizely, MixPanel & Google Tracking

  • Analytics & Optimization

    Google Analytics, Ad-X & Adjust

  • Planning & Prioritization

    Salesforce, Asana & Clearslide

Experience & Education

A quick snapshot. Full resume PDF below.
Sqor Sports
Director, Product & Social Marketing
Sqor is a social and editorial platform for professional athletes. Responsible for the content strategy, paid social media initiatives and KPI tracking of marketing campaign deals between professional athletes and brands. Some of the athletes I’ve worked with include Brett Favre, Hunter Pence and Conor McGregor.
The BRIM Agency
Marketing Manager
The BRIM Agency is a full-service digital marketing company for small and medium business. Contracted, helped build the new Social Media department. Established social media, SEO strategy and KPIs.
HelpMeShine, LLC.
Marketing Strategist
HelpMeShine, LLC., is a start-up company that offers an anonymous performance feedback platform. Created content strategy, social media strategy and SEO best practices.
I DRIVE SAFELY, LLC.
Social Media Manager
I DRIVE SAFELY, LLC. is the country’s largest online drivers training program. Established the social media and SEO strategies. Improved retention and decreased cost per acquisition.
Sambreel, LLC.
Lead Marketing Coordinator
Sambreel, LLC is a start-up tech company which launched several browser plug-in products on their proprietary platform. Lead the Marketing team which helped grow the company to 21 million users over 2 years.
Barona Resort & Casino
Social Media Strategist
Southern California based Casino & Resort with 11 restaurants and a golf course. Executed multiple social media campaigns for all larger Marketing promotions. Created social media and email strategies.
Farmers & Merchants Bank
Web Producer, Marketing Intern
100 year-old, family-owned bank with 22 branches in Southern California. Optimized customer service through the creation of the Bank’s first social media accounts and email marketing program.
California State University, Long Beach
B.S. Business Administration, Marketing
Graduated in May 2009. I received a Bachelor of Science in Marketing.

Download my resume:

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